Enhancing supply chain decisions with consumers' behavioral factors : an illustration of decoy effect
Feng Li, Timon C. Du, Ying Wei
Year of publication: |
2020
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Authors: | Li, Feng ; Du, Timon C. ; Wei, Ying |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 144.2020, p. 1-24
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Subject: | Asymmetrically Dominated Effect | Decision Modeling | Decoy Effect | Simulation | Supply Chain | Lieferkette | Supply chain | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory |
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