Enhancing the foundations for theorising through bibliometric mapping
Noemi Sinkovics (Alliance Manchester Business School , the University of Manchester, Manchester, UK)
| Year of publication: |
2016
|
|---|---|
| Authors: | Sinkovics, Noemi |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 33.2016, 3, p. 327-350
|
| Subject: | Marketing | Nvivo | International marketing | Bibliometric mapping | Theorising | VOSviewer | Bibliometrie | Bibliometrics | Internationales Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-10-2014-0341 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486965