Enhancing the online decision-making process by using augmented reality : a two country comparison of youth markets
Eleonora Pantano, Alexandra Rese, Daniel Baier
| Year of publication: |
September 2017
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|---|---|
| Authors: | Pantano, Eleonora ; Rese, Alexandra ; Baier, Daniel |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 38.2017, p. 81-95
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| Subject: | Augmented reality | Aesthetic quality | Interactivity | Consumer behaviour | Decision-making | E-tailing | Technology acceptance model (TAM) | Konsumentenverhalten | Innovationsakzeptanz | Innovation adoption | Virtuelle Realität | Virtual reality | Online-Handel | Online retailing | Entscheidung | Decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.05.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011743166