Enhancing the professional mindset of future sales professionals : key insights from a master in sales transformation
Javier Marcos-Cuevas, Peter Critten, Phil Squire, and James I. F. Speakman
| Year of publication: |
2014
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|---|---|
| Authors: | Marcos-Cuevas, Javier ; Critten, Peter ; Squire, Phil ; Speakman, James I. F. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 36.2014, 2, p. 144-155
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| Subject: | learning approaches and issues | marketing education issues | experiential learning techniques | innovative teaching methods | client-based projects | critical thinking | skills and traits development in marketing education | Betriebswirtschaftsstudium | Graduate business education | Marketing | Lehrplan | Curriculum | Lernende Organisation | Learning organization | Lernen | Learning | Kognition | Cognition | Studierende | Students | Führungskräfteentwicklung | Leadership development | Lernmethode | Learning method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010393242