Enhancing the Ranking of a Web Page in the Ocean of Data

In today's world, web is considered as ocean of data and information (like text, videos, multimedia etc.) consisting of millions and millions of web pages in which web pages are linked with each other like a tree. It is often argued that, especially considering the dynamic of the internet, too much time has passed since the scientific work on PageRank, as that it still could be the basis for the ranking methods of the Google search engine. There is no doubt that within the past years most likely many changes, adjustments and modifications regarding the ranking methods of Google have taken place, but PageRank was absolutely crucial for Google's success, so that at least the fundamental concept behind PageRank should still be constitutive. This paper describes the components which affects the ranking of the web pages and helps in increasing the popularity of web site. By adapting these factors website developers can increase their site's page rank and within the PageRank concept, considering the rank of a document is given by the rank of those documents which link to it. Their rank again is given by the rank of documents which link to them. The PageRank of a document is always determined recursively by the PageRank of other documents.