Enhancing university brand image and reputation through customer value co-creation behaviour
Pantea Foroudi, Qionglei Yu, Suraksha Gupta, Mohammad M. Foroudi
| Year of publication: |
2019
|
|---|---|
| Authors: | Foroudi, Pantea ; Yu, Qionglei ; Gupta, Suraksha ; Foroudi, Mohammad Mahdi |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 138.2019, p. 218-227
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| Subject: | Customer value co-creation behaviour | PLS-SEM | University brand image | University reputation | Website | Kundenwert | Customer value | Markenimage | Brand image | Hochschule | Higher education institution | Firmenimage | Corporate reputation | Reputation | Markenführung | Brand management | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2018.09.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012132181