Enhancing usability of digital technologies in small and medium sized enterprises with search engine optimisation and flow theory
Khalid M. Aboalganam and Hussain A.H. Awad
| Year of publication: |
2024
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|---|---|
| Authors: | Aboalganam, Khalid M. ; Awad, Hussain A.H. |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 34.2024, 4, p. 431-452
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| Subject: | customer database | flow theory | perceived utility | search engine optimisation | structural equation modelling | usability of digital technology | Suchmaschine | Search engine | KMU | SME | Benutzerfreundlichkeit | Usability | Digitalisierung | Digitization | Informationstechnik | Information technology | Strukturgleichungsmodell | Structural equation model | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2024.143698 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015324131