Enhancing users' digital social interactions while shopping via online sales configurators
Chiara Grosso
| Year of publication: |
2023
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|---|---|
| Authors: | Grosso, Chiara |
| Published in: |
Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza. - Cham : Springer International Publishing, ISBN 978-3-031-09782-9. - 2023, p. 211-238
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| Subject: | Human-inspired technology | Online sales configurator | Product service personalization | Social recommendation | Social software | User experience | Online-Handel | Online retailing | Social Web | Social web | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies | Soziale Beziehungen | Social relations | Kundenintegration | Customer integration | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-09782-9_8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014322025