Enjoy to read and enjoy to shop : an investigation on the impact of product information presentation on purchase intention in digital content marketing
Liu Fan, Yawei Wang, Jian Mou
| Year of publication: |
2024
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|---|---|
| Authors: | Fan, Liu ; Wang, Yawei ; Mou, Jian |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103594, p. 1-12
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| Subject: | Digital content marketing | Dual coding theory | Heuristic-systematic model | Product information presentation | Purchase intention | Produktinformation | Product information | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Digitale Güter | Digital goods | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103594 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460829