Entering new markets : the effect of performance feedback near aspiration and well below and above it
Ohad Ref and Zur Shapira
Year of publication: |
July 2017
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Authors: | Ref, Ohad ; Shapira, Zur Baruch |
Published in: |
Strategic management journal. - Chichester [u.a.] : Wiley, ISSN 0143-2095, ZDB-ID 164405-1. - Vol. 38.2017, 7, p. 1416-1434
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Subject: | entering new markets | resource-based view | behavioral theory of the firm | performance feedback | well below or above aspiration level | Ressourcenorientierter Ansatz | Resource-based view | Unternehmenserfolg | Firm performance | Theorie der Unternehmung | Theory of the firm |
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