Entering U. S. market, Bic had to vie with American brands and also with Japanese
Year of publication: |
1980
|
---|---|
Authors: | Ball, Donald A. |
Published in: |
International marketing strategy. - New York [u.a.] : Pergamon Pr., ISBN 0-08-025543-4. - 1980, p. 199-200
|
Subject: | Absatz | USA |
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