Enterprise logic vs product logic : the development of GE's computer product line
Year of publication: |
April-June 2017
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Authors: | Gandy, Anthony ; Edwards, Roy |
Published in: |
Business history. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0007-6791, ZDB-ID 1394-8. - Vol. 59.2017, 3/4, p. 431-452
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Subject: | General Electric (GE) | corporate strategy | computer industry | enterprise logic | product logic | Produktivität | Productivity | Computerindustrie | Computer industry | Computer | Elektronikindustrie | Electronics industry | Strategisches Management | Strategic management |
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