Entertainment marketing, experiential consumption and consumer behavior : the determinant of choice of wine in the store
Year of publication: |
December 2016
|
---|---|
Authors: | Platania, Marco ; Platania, Silvia ; Santisi, Giuseppe |
Published in: |
Wine Economics and Policy. - Firenze University Press : [Verlag nicht ermittelbar], ISSN 2212-9774, ZDB-ID 2711054-0. - Vol. 5.2016, 2, p. 87-95
|
Subject: | Atmosphere | Consumers | Emotions | Purchase | Wine | Konsumentenverhalten | Consumer behaviour | Wein | Emotion | Weinbau | Wine industry |
Type of publication: | Article |
---|---|
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.wep.2016.10.001 [DOI] hdl:10419/194520 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Effects of atmosphere on emotions and consumer behaviour at wineries
Sassenberg, Anne-Marie, (2022)
-
Bangwayo-Skeete, Prosper, (2025)
-
Wine consumption in new and expert consumers : the case of Mexico
Castaño, Raquel, (2014)
- More ...
-
Platania, Marco, (2016)
-
A lifestyle analysis of young consumers: a study in Italian context
Santisi, Giuseppe, (2014)
-
A lifestyle analysis of young consumers : a study in Italian context
Santisi, Giuseppe, (2014)
- More ...