Entrepreneurial bricolage and micro-business performance : a moderated mediation of innovation capability and digital marketing capabilities
Norashidah Hashim, Taleb S T Taleb and Maryam Sakinah Md Faudzi
| Year of publication: |
2024
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|---|---|
| Authors: | Hashim, Norashidah ; Taleb S T Taleb ; Faudzi, Maryam Sakinah Md |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 32.2024, 8, p. 1274-1289
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| Subject: | Digital marketing capabilities | Entrepreneurial bricolage | Innovation capability | Microbusiness performance | MSMEs | Innovation | KMU | SME | Online-Marketing | Internet marketing | Dynamische Kompetenzen | Dynamic capabilities | Capability-Ansatz | Capability approach | Ressourcenorientierter Ansatz | Resource-based view | Unternehmenserfolg | Firm performance | Entrepreneurship | Entrepreneurship approach | Innovationsmanagement | Innovation management | Marketing | Kleinstunternehmen | Micro business | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2023.2216203 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015546753