Entrepreneurial marketing and reconfiguration towards post-entry performance : moderating effects of market dynamism and entry mode
Dominic Buccieri, JiEun Park
| Year of publication: |
2022
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|---|---|
| Authors: | Buccieri, Dominic ; Park, Jieun |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 148.2022, p. 89-100
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| Subject: | Entrepreneurial marketing | Entry mode | Market dynamism | Post-entry performance | Reconfiguration | Internationaler Markteintritt | International market entry | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Unternehmensgründung | Business start-up | Marketing | Markteintritt | Market entry | Entrepreneurship | Entrepreneurship approach | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.04.053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013325454