Entrepreneurial marketing for SMEs
Luca Cacciolatti and Soo Hee Lee
| Year of publication: |
2015
|
|---|---|
| Authors: | Cacciolatti, Luca ; Lee, Soo-hee |
| Publisher: |
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan |
| Subject: | brand | business | decision making | Distribution | marketing | pricing | small business | strategy | KMU | SME | KMU-Marketing | SME marketing | Klein- und Mittelbetrieb | Marketing | Management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 215 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-137-53256-5 ; 978-1-349-55975-6 |
| Other identifiers: | 10.1057/9781137532589 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011383455