Extent: | xii, 388 Seiten Illustrationen |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Literaturverzeichnis: Seite 347-384 Machine generated contents note:1. Entrepreneurship and Market Conventions2. Understanding the Conventional Competitor3. Planning and Visioning4. Entrepreneurial Marketing Strategy5. Identifying Entrepreneurial Opportunities6. Entrepreneurial Competence7. Innovation8. Technology 9. Entrepreneurial Promotion10. Online Promotion11. Social Media12. Blogs, Tweets and Apps13. Entrepreneurial Pricing and Distribution14. Entrepreneurial Service Marketing15. B2B Marketing16. Small Firm Entrepreneurship17. Public Sector. |
ISBN: | 978-1-137-50090-8 |
Classification: | Marketing ; Unternehmensführung |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011383405