Entrepreneurial marketing within the French wine industry
Year of publication: |
2013
|
---|---|
Authors: | Thomas, Lisa C. ; Painbéni, Sandra ; Barton, Harry |
Published in: |
International journal of entrepreneurial behaviour & research. - Bingley : Emerald, ISSN 1355-2554, ZDB-ID 2509434-8. - Vol. 19.2013, 2, p. 238-260
|
Subject: | KMU-Marketing | SME marketing | Markenführung | Brand management | Entrepreneurship | Entrepreneurship approach | Weinbau | Wine industry | Frankreich | France |
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