Entrepreneurial orientation-hotel performance : has market orientation anything to say?
Year of publication: |
November 2016
|
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Authors: | Vega Vázquez, Manuela ; Cossío-Silva, Francisco-José ; Revilla Camacho, Maria Angeles |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 11, p. 5089-5094
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Subject: | Entrepreneurial orientation | Market orientation | Hotel sector | Performance | Mediation analysis | Marketingmanagement | Marketing management | Hotellerie | Hotel industry | Unternehmenserfolg | Firm performance | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | KMU | SME | Performance-Messung | Performance measurement |
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