Entrepreneurs' social ties and international digital entrepreneurial marketing in small and medium-sized enterprise internationalization
Man Yang, Peter Gabrielsson, and Svante Andersson
| Year of publication: |
2023
|
|---|---|
| Authors: | Yang, Man ; Gabrielsson, Peter ; Andersson, Svante |
| Published in: |
Journal of international marketing. - London : Sage Publishing, ISSN 1547-7215, ZDB-ID 2070132-9. - Vol. 31.2023, 4, p. 1-22
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| Subject: | international digital entrepreneurial marketing | SME internationalization | entrepreneurs | social ties | qualitative case study | KMU | SME | Entrepreneurship | Entrepreneurship approach | Unternehmer | Entrepreneurs | Unternehmensgründung | Business start-up | Globalisierung | Globalization | Soziales Netzwerk | Social network | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X231178220 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014435068