Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Sebenzile Dlamini and Brian Barnard
| Year of publication: |
2020
|
|---|---|
| Authors: | Dlamini, Sebenzile ; Barnard, Brian |
| Published in: |
Expert journal of marketing. - Sibiu : Sprint Investify, ISSN 2344-6773, ZDB-ID 2758454-9. - Vol. 8.2020, 1, p. 9-40
|
| Subject: | entrepreneurship | innovation | value | value-creation | unique value proposition | marketing | customer benefits | Betriebliche Wertschöpfung | Value creation | Innovation | Innovationsmanagement | Innovation management | Entrepreneurship | Entrepreneurship approach | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Kundenintegration | Customer integration | Unternehmer | Entrepreneurs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/6213 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012612953