Entry mode choice in China's regional distribution markets: institution vs. transaction costs perspectives
Year of publication: |
2009
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Authors: | Chen, Yung-ray ; Yang, Chyan ; Hsu, Sue-ming ; Wang, Yau-de |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 7, p. 702-713
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Subject: | Internationaler Markteintritt | International market entry | Institutionelle Infrastruktur | Institutional infrastructure | Transaktionskosten | Transaction costs | Ernährungsindustrie | Food industry | Taiwanesisch | Taiwanese | Taiwan | China |
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