Entwicklung und Steuerung von Marken : systemtheoretische Analyse der Gründungsidee und der innovativen Evolution von Marken
vorgelegt von Andrea Zirm
| Year of publication: |
2007
|
|---|---|
| Authors: | Zirm, Andrea |
| Subject: | Markenführung | Brand management | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Systemtheorie | Systems theory | Empirische Methode | Empirical method | Markenimage | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 238 S. graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Darmstadt, Techn. Univ., Diss., 2007 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003555235