Enviroments factors influencing the management of key accounts in an Arab Middle Eastern context

Fawaz Baddar ALHussan; Faten Baddar AL-Husan; Chavi C.-Y. Fletcher-Chen

Year of publication:	2014
Authors:	AlHussan, Fawaz Baddar ; Al-Husan, Faten Baddar ; Fletcher-Chen, Chavi C.-Y.
Published in:	Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 4, p. 592-602
Subject:	Key account management \| Relationship management \| Emerging economies \| Contingency theory \| Network approach \| Key-Account-Management \| Schwellenländer \| Mittlerer Osten \| Middle East \| Kontingenztheorie \| Beziehungsmarketing \| Relationship marketing

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