Environmental attributes and market segmentation : insights from India
Mohd Danish Kirmani and Mohammed Naved Khan
| Year of publication: |
2016
|
|---|---|
| Authors: | Kirmani, Mohd Danish ; Khan, Mohammed Naved |
| Published in: |
International journal of management concepts and philosophy : IJMCP. - Olney, Bucks : Inderscience Enterprises, ISSN 1478-1484, ZDB-ID 2164930-3. - Vol. 9.2015/2016, 2, p. 73-92
|
| Subject: | environmental attributes | market segmentation | hierarchical clustering | India | Indien | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011725368