Environmental orientation in going green : a qualitative approach to consumer psychology and sociocultural factors of green consumption
Year of publication: |
2013
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Authors: | Lee, Hyun Ju ; Park, Seong-yeon |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 23.2013, 3, p. 245-262
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Subject: | green consumer | green consumption | green product | consumer psychology and sociocultural factors of green consumption | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management |
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