Environmental Practices and Relational Marketing in the Spanish Automotive Sector: Success Determinants for the Reverse Logistics Programs
Year of publication: |
2006
|
---|---|
Authors: | Gil, Ma José Álvarez ; Lado, Nora ; Berrone, Pascual ; Husillos, F. Javier |
Institutions: | Department of Economics, European University Institute |
Subject: | Industrial marketing | relational marketing | trust | commitment | reverse logistics | green marketing |
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