Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Year of publication: |
2014
|
---|---|
Authors: | Hartmann, Patrick ; Apaolaza, Venessa ; D'Souza, Clare M. ; Barrutia, José M. ; Echebarria, Carmen |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 4, p. 741-765
|
Subject: | Emotionale Werbung | Emotional branding | Öko-Marketing | Green marketing | Coping-Strategie | Coping strategy | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising |
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