Environmentally framed eWOM messages of different valence : The role of environmental concerns, moral norms, and product environmental impact
| Year of publication: |
2020
|
|---|---|
| Authors: | Filieri, Raffaele ; Javornik, Ana ; Hang, Haiming ; Niceta, Aurelio |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2020, 3 (30.12.), p. 431-454
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21440 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012407486