Epistemological and methodological issues in cross-cultural marketing research
Devinder Pal Singh
| Year of publication: |
2009
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|---|---|
| Authors: | Singh, Devinder Pal |
| Published in: |
Global journal of business management : GJBM. - New Delhi : Global Vision Publ. House, ISSN 0973-8533, ZDB-ID 2413232-9. - Vol. 3.2009, 2, p. 33-42
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| Subject: | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research | Erkenntnistheorie | Epistemology | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Organisationsforschung | Organizational research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003992119