Equilibrium pricing, advertising, and quality strategies in a platform service supply chain
Yong He, Yanan Yu, Zhongyuan Wang, Henry Xu
| Year of publication: |
2025
|
|---|---|
| Authors: | He, Yong ; Yu, Yanan ; Wang, Zhongyuan ; Xu, Henry |
| Published in: |
Technology-driven supply chain management in Industrial 4.0 era : resilience, responsiveness and reliability. - New Jersey : World Scientific, ISBN 978-981-98-1170-0. - 2025, p. 245-277
|
| Subject: | Pricing | advertising | quality strategy | platform service supply chain | Lieferkette | Supply chain | Preismanagement | Pricing strategy | Werbung | Advertising | Produktqualität | Product quality | Qualitätsmanagement | Quality management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1142/9789819808588_0009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015419871