- 1. OVERVIEW
- 1.1. PURPOSE
- 1.2 METHODOLOGY
- 1.3 COMPARABILITY
- 2. KEY RESULTS
- 3. COMPOSITION OF ASSETS
- 3.1. SHARE OWNERS
- 3.2. NON-EQUITY OWNERS
- 3.3. COMPARISON WITH OTHER SWISS STUDIES
- 3.4. COMPARISON WITH FOREIGN STUDIES
- 4. SHAREHOLDER CULTURE
- 5. INVESTOR KNOW-HOW
- 6. INFORMATION PHASE
- 6.1. INFORMATION MEDIUM
- 6.2 OTHER INFORMATION SOURCES
- 6.2 OTHER INFORMATION SOURCES
- 6.2. NEWSPAPERS
- 6.3 INTERNET
- 6.5 TELEVISION
- 6.6 STOCK EXCHANGE PRICES
- 7 DECISION PHASE
- 7.1 REASONS FOR INVESTING IN EQUITIES
- 7.2 TAKING THE INVESTMENT DECISION
- 8 TRADING PHASE
- 8.1 ORDER PLACEMENT AND BANK TYPE
- 8.2 IPO
- 9 PERFORMANCE MEASUREMENT
- 10 INTERNET
- REFERENCES
- APPENDIX
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