• 1. OVERVIEW
  • 1.1. PURPOSE
  • 1.2 METHODOLOGY
  • 1.3 COMPARABILITY
  • 2. KEY RESULTS
  • 3. COMPOSITION OF ASSETS
  • 3.1. SHARE OWNERS
  • 3.2. NON-EQUITY OWNERS
  • 3.3. COMPARISON WITH OTHER SWISS STUDIES
  • 3.4. COMPARISON WITH FOREIGN STUDIES
  • 4. SHAREHOLDER CULTURE
  • 5. INVESTOR KNOW-HOW
  • 6. INFORMATION PHASE
  • 6.1. INFORMATION MEDIUM
  • 6.2 OTHER INFORMATION SOURCES
  • 6.2 OTHER INFORMATION SOURCES
  • 6.2. NEWSPAPERS
  • 6.3 INTERNET
  • 6.5 TELEVISION
  • 6.6 STOCK EXCHANGE PRICES
  • 7 DECISION PHASE
  • 7.1 REASONS FOR INVESTING IN EQUITIES
  • 7.2 TAKING THE INVESTMENT DECISION
  • 8 TRADING PHASE
  • 8.1 ORDER PLACEMENT AND BANK TYPE
  • 8.2 IPO
  • 9 PERFORMANCE MEASUREMENT
  • 10 INTERNET
  • REFERENCES
  • APPENDIX