• 1.0 Introduction
  • 1.1 Objective
  • 1.2 Methodology
  • 1.3 Comparability and consistency
  • 2.0 Key Findings
  • 3.0 Demographic characteristics of shareholders
  • 4.0 Asset composition
  • 4.1 Comparison with other Swiss studies
  • 4.2 Comparison with foreign studies
  • 5.0 Equity culture
  • 6.0 Information phase
  • 6.1 Information medium
  • 6.2 Other information sources
  • 6.3 Newspapers and magazines
  • 6.4 The Internet
  • 6.5 Television 6.6 Stock prices 7.0 Decision phase 7.1 Reasons for investing in equities 7.2 Taking the investment decision 8.0 Trading phase 9.0 Performance measurement and return on investment10.0 Corporate Governance Appendix