Extent:
435 Seiten
Illustrationen
24 cm x 16.8 cm
Type of publication: Book / Working Paper
Type of publication (narrower categories): Fallstudie ; Case study
Language: German
Notes:
Literaturverzeichnis: Seite 409-413
ISBN: 978-3-658-18481-0 ; 3658184817
Other identifiers:
10.1007/978-3-658-18482-7 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW