Erfolgreiches Investitionsgütermarketing : Umsatzplus nach dem MASCOTE-Prinzip
Michael Klein
| Year of publication: |
2004
|
|---|---|
| Authors: | Klein, Michael |
| Publisher: |
Berlin [u.a.] : Springer |
| Subject: | Investitionsgütermarketing | Marketingstrategie | Marktforschung | Kundenorientierung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | VI, 134 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-540-20533-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004230311