Erfolgreiches Nischen-Marketing : Praxisbeispiele und Handlungsempfehlungen der automobilen Klein- und Kleinstserienhersteller
Markus Garbe, Stefan Wiesmann
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Garbe, Markus ; Wiesmann, Stefan |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
Norderstedt : BoD - Books on Demand |
| Subject: | Nischenstrategie | Niche marketing strategy | Einproduktfertigung | Single product manufacturing | Direktmarketing | Direct marketing | Befragung | Interview | Kfz-Industrie | Automotive industry | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXV, 311 Seiten Illustrationen 22 cm x 17 cm, 758 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudie ; Case study |
| Language: | German |
| ISBN: | 978-3-7481-3158-8 ; 3-7481-3158-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012052631