Erfolgsbedingungen der Kommunikation im Direct-Marketing
Heinz Dallmer
| Year of publication: |
1979
|
|---|---|
| Authors: | Dallmer, Heinz |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Absatz Direktabsatz | Direktmarketing | Kommunikation |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] ; Description [gbv.de] |
| Extent: | 220 S graph. Darst 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Zugl.: Aachen, Techn. Hochsch., Diss., 1978 |
| Notes: | Literaturverz. S. 207-220 |
| ISBN: | 3-409-35162-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000049989