Erfolgsfaktor in dynamischen Märkten: Aktives Management von Kundenbeziehungen

Vorliegendes Dokument untersucht die Gestaltung von Kundenbeziehungen zur Sicherung langfristiger zufriedenerer und loyaler Kunden.

Year of publication:	2000-12-01
Authors:	Böcker, Jens
Subject:	Marketing \| marketing \| Kundenbindung \| Customer loyalty \| Kundenmanagement \| Customer relationship management

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Extent:	19271.68 bytes 4 p. application/pdf
Series:	Competence Site
Type of publication:	Book / Working Paper
Language:	German
Classification:	Marketing. Other aspects ; Consumer behaviour ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005840514