Erfolgsfaktor in dynamischen Märkten: Aktives Management von Kundenbeziehungen
Year of publication: |
2000-12-01
|
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Authors: | Böcker, Jens |
Subject: | Marketing | marketing | Kundenbindung | Customer loyalty | Kundenmanagement | Customer relationship management |
Extent: | 19271.68 bytes 4 p. application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | German |
Classification: | Marketing. Other aspects ; Consumer behaviour ; Individual Working Papers, Preprints ; No country specification |
Source: | USB Cologne (business full texts) |
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