Erfolgsfaktor Kundenorientierung : Kunden gewinnen, Kunden binden durch Relationship-Marketing
Steve Morris ; Graham Willcocks
| Alternative title: | Connecting with your customers <dt.> |
|---|---|
| Year of publication: |
1998
|
| Authors: | Morris, Steve ; Willcocks, Graham |
| Publisher: |
Niedernhausen/Ts. : Falken |
| Subject: | Kundenbindung | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 173 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Aus dem Engl. übers. |
| ISBN: | 3-8068-7387-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004010258