Erfolgsfaktor Markt : kundenorientierte Produktinnovation
Elko Kleinschmidt; Horst Geschka; Robert Cooper
| Year of publication: |
1996
|
|---|---|
| Authors: | Kleinschmidt, Elko ; Geschka, Horst ; Cooper, Robert K. |
| Other Persons: | Kleinschmidt, Elko J. (contributor) ; Cooper, Robert G. (contributor) |
| Publisher: |
Berlin : Springer |
| Subject: | Produktinnovation | Innovationsmanagement | Kundenorientierung | Produkteinführung |
| Description of contents: | Table of Contents [gbv.de] ; Description [bvbr.bib-bvb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | VIII, 233 S graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [227] - 230 |
| ISBN: | 978-3-642-78688-4 ; 3-540-57519-7 ; 9773540575192 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000553125