Erfolgsstrategien in der Investitionsgüterindustrie
Richard Hofmaier (Hrsg.)
| Year of publication: |
1995
|
|---|---|
| Other Persons: | Hofmaier, Richard (ed.) |
| Publisher: |
Landsberg/Lech : Verl. Moderne Industrie |
| Subject: | Investitionsgüterindustrie | Capital goods industry | B-to-B-Marketing | Business-to-business marketing | Lean Management | Lean management | Unternehmensorganisation | Business organization | Hochtechnologie | High technology | Innovationsmanagement | Innovation management | Humanressourcen | Human resources | Risikokapital | Venture capital | Prozessmanagement | Business process management | Investitionsgütermarketing | Spitzentechnologie | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | 321 S Ill., graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturverz. S. 311 - 314 Enth. 14 Beitr. DM 128.00, sfr 128.00, S 999.00 |
| ISBN: | 3-478-34670-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000542418