Erroneous consumer evaluations in the marketplace : how consumer evaluations are biased by raw performance scores
Year of publication: |
2024
|
---|---|
Authors: | Givi, Julian ; Grossman, Daniel M. ; Kardes, Frank R. |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 3, p. 665-676
|
Subject: | anchoring and adjustment | bias | consumer evaluations | consumer psychology | judgment | products | reviews | services |
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