Escaping the Identity Trap - Organizations, like people, have essential natures defined by their formative experiences, their beliefs, their knowledge bases and their core competences. Attempts at change that are in conflict with this core identity are often doomed to failure. Through field-based and clinical research in a variety of industries and companies, including Moulinex, Polaroid, Xerox, ...
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|Authors:||Bouchikhi, Hamid; Kimberly, John R.|
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 44.2003, 3, p. 20-26
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