Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Monica D. Hernandez, Yong Wang, Hong Sheng, Morris Kalliny and Michael Minor
| Year of publication: |
2017
|
|---|---|
| Authors: | Hernandez, Monica D. ; Wang, Yong Jian ; Sheng, Hong ; Kalliny, Morris ; Minor, Michael |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 34.2017, 1, p. 1-10
|
| Subject: | Online marketing | Attention | International consumer | Location-driven placement | Reading direction | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Wahrnehmung | Perception | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-02-2016-1710 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011616082