ESOMAR AWARDS - Creating competitive intellectual capital - The Henkel case - Apart from benchmarking the current processes of knowledge management, the creation of a transnational warehouse as the foundation is key. The process of creating competitive knowledge by generating integrated (ie across sources) and international (ie across countries) insights, is described in depth in this paper
|Year of publication:||
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 26.1998, 4, p. 148-155
Schroiff, Hans-Willi, (2014)
Müller, Tina, (2013)
The psychology of work and organization : current trends and issues ; selected and edited proceedings of the West European Conference on The Psychology of Work and Organization, Aachen, F.R.G., 1 - 3 April, 1985
Debus, Günter, (1986)
- More ...