ESSAY - Managing the Total Customer Experience - Offering products or services alone is no longer enough: Organizations must provide their customers with satisfactory experiences. Competing on this dimension means orchestrating all the "clues" that people detect in the buying process.
|Year of Publication:||
|Contributors:||Berry, Leonard L.; Carbone, Lewis P.; Haeckel, Stephan H.|
|Type of Publication:||Article|
|Title record from database:|| OLC-SSG Economic Sciences|
|Availability:||More access options|
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