ESSAY - Maximizing Value in the Digital World - Content creators cannot effectively protect absolute rights to digital content through legal or technological means -- And they likely undermine themselves by trying. Instead, they should use life-cycle theory to segment the market, establish leadership and maximize profitability.
|Year of publication:||
|Authors:||Maltz, Elliot; Chiappetta, Vincent|
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 43.2002, 3, p. 77-84
Maltz, Elliot, (2001)
Frazier, Gary L., (2009)
Carter, Joseph R., (2010)
- More ...