ESSAY - Maximizing Value in the Digital World - Content creators cannot effectively protect absolute rights to digital content through legal or technological means -- And they likely undermine themselves by trying. Instead, they should use life-cycle theory to segment the market, establish leadership and maximize profitability.
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|Authors:||Maltz, Elliot ; Chiappetta, Vincent|
MIT sloan management review. - Cambridge, Mass : MIT, ISSN 1532-9194, ZDB-ID 2039388X. - Vol. 43.2002, 3, p. 77-84
Maltz, Arnold, (2011)
Maltz, Elliot, (1996)
Carter, Joseph R., (2008)
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