Essays in direct marketing : understanding response behavior and implementation of targeting strategies
Year of publication: |
2011-05
|
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Other Persons: | Mahajan, Vijay (contributor) ; Ter Hofstede, Frenkel (contributor) |
Subject: | Direct marketing | Consumer behavior | Non-profit sector donations | Retail coupon redemption | Interval-censored hazard models | Decision theory | Information theory | Charitable uses, trusts, and foundations | Coupons (Retail trade) |
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