Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
vorgelegt von M.Sc. Annette Ptok aus Solingen
| Year of publication: |
12 März 2018
|
|---|---|
| Authors: | Ptok, Annette |
| Publisher: |
Köln |
| Subject: | marketing metrics | SGA | advertising effectiveness | customer integration | value creation | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing | Werbung | Advertising | Marketing | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour |
| Published items: |
3 hits in ECONIS - Online Catalogue of the ZBW
|
freely available
| Extent: | 1 Online-Ressource (circa 208 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, Universität zu Köln, 2017 |
| Notes: | Enthält mehrere Beiträge Erscheint auch als Druckausgabe Text überwiegend in Englisch, teilweise in Deutsch |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011854433